---
title: Katz On Measurement
description: Read all things measurement with the Katz team.
---

\<div id="hs\_cos\_wrapper\_module\_1567090347549224\_" class="hs\_cos\_wrapper hs\_cos\_wrapper\_widget hs\_cos\_wrapper\_type\_inline\_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline\_text" data-hs-cos-field="page\_title"\>Blogs\</div\>

Close

Our Privacy Policy is changing to provide details about information we collect, how we use it, who we share it with, and to give you more information about your rights and choices. By continuing to use our services, you acknowledge that you understand and accept our updated Privacy Policy, [available here.](https://katzmedia.com/privacypolicy)

<https://insights.katzlive.com/on-measurement#menu>

- [Radio](https://www.ourfutureislocal.com/radio)
- [TV](https://www.ourfutureislocal.com/tv)
- [Digital](https://www.ourfutureislocal.com/digital)
- [Political](https://www.ourfutureislocal.com/katzpolitical)
- [Blogs](https://www.ourfutureislocal.com/blogcategories)
- [Content Matters](https://www.ourfutureislocal.com/content-matters)

[Katz Media Group](http://www.katzmedia.com)

[Contact Us](https://info.katzmedia.com/2019-contact-us)

- [Radio](https://www.ourfutureislocal.com/radio)
- [TV](https://www.ourfutureislocal.com/tv)
- [Digital](https://www.ourfutureislocal.com/digital)
- [Political](https://www.ourfutureislocal.com/katzpolitical)
- [Blogs](https://www.ourfutureislocal.com/blogcategories)
- [Content Matters](https://www.ourfutureislocal.com/content-matters)

### RSS header - this is hidden

[Insights Hub Home Page](https://info.katzmedia.com/2019-index)

![](https://insights.katzlive.com/hubfs/04-on-measurement.jpg)

<https://insights.katzlive.com/on-measurement/nielsen-comscore-spot-the-differences-series1>

Spot the Differences:  Nielsen and Comscore

<https://insights.katzlive.com/on-measurement/measuring-experiential-marketing>

Measuring Experiential Marketing

<https://insights.katzlive.com/on-measurement/understanding-nielsen-impact-parallel-tv-data>

Understanding Impact (Parallel) Local TV Data

<https://insights.katzlive.com/on-measurement/understanding-nielsen-changes>

Understanding Changes Nielsen is making in Local Audience Measurement

<https://insights.katzlive.com/on-measurement/evaluating-the-truth-in-sampling>

Evaluating Truth in Sampling

<https://insights.katzlive.com/on-measurement/get-smart...-about-smart-tvs>

Get Smart... About Smart TV's

<https://insights.katzlive.com/on-measurement/targeting-audiences-in-the-age-of-gdpr>

Targeting Audiences in the Age of GDPR

<https://insights.katzlive.com/on-measurement/the-abcs-of-rpd-return-path-data>

The ABC's of RPD (Return Path Data)

<https://insights.katzlive.com/on-measurement/stop-calling-me>

Stop Calling Me!

<https://insights.katzlive.com/on-measurement/nielsen-measurement-simplified>

Nielsen TV Measurement: Simplified

<https://insights.katzlive.com/on-measurement/radios-first-measurement-change-in-10-years>

Radio's First Change in Measurement in 10 Years

- <https://insights.katzlive.com/on-measurement/evaluating-the-truth-in-sampling>
  
  Evaluating Truth in Sampling
- <https://insights.katzlive.com/on-measurement/get-smart...-about-smart-tvs>
  
  Get Smart... About Smart TV's
- <https://insights.katzlive.com/on-measurement/targeting-audiences-in-the-age-of-gdpr>
  
  Targeting Audiences in the Age of GDPR
- <https://insights.katzlive.com/on-measurement/the-abcs-of-rpd-return-path-data>
  
  The ABC's of RPD (Return Path Data)
- <https://insights.katzlive.com/on-measurement/stop-calling-me>
  
  Stop Calling Me!
- <https://insights.katzlive.com/on-measurement/nielsen-measurement-simplified>
  
  Nielsen TV Measurement: Simplified
- <https://insights.katzlive.com/on-measurement/radios-first-measurement-change-in-10-years>
  
  Radio's First Change in Measurement in 10 Years

## Recent Blogs

Spot the Differences:  Nielsen and Comscore

[![](https://insights.katzlive.com/hs-fs/hubfs/Nielsen%20Comscore%20measurement%20blog/train.png?width=300&height=100&name=train.png)](https://insights.katzlive.com/on-measurement/nielsen-comscore-spot-the-differences-series1)

Measuring Experiential Marketing

[![](https://insights.katzlive.com/hs-fs/hubfs/Crowd-1.jpg?width=300&height=100&name=Crowd-1.jpg)](https://insights.katzlive.com/on-measurement/measuring-experiential-marketing)

Understanding Impact (Parallel) Local TV Data

[![](https://insights.katzlive.com/hs-fs/hubfs/track2.jpg?width=300&height=100&name=track2.jpg)](https://insights.katzlive.com/on-measurement/understanding-nielsen-impact-parallel-tv-data)

Understanding Changes Nielsen is making in Local Audience Measurement

[![](https://insights.katzlive.com/hs-fs/hubfs/CHange%20image%20for%20Katz%20Blog.jpg?width=300&height=100&name=CHange%20image%20for%20Katz%20Blog.jpg)](https://insights.katzlive.com/on-measurement/understanding-nielsen-changes)

[Read More On Measurement Posts](https://insights.katzlive.com/on-measurement)

<https://blog.katzmedia.com/locavore> Locavore

<https://blog.katzmedia.com/audio_renaissance> Audio Renaissance

<https://blog.katzmedia.com/in_tune> In Tune

<https://blog.katzmedia.com/on-measurement/> On Measurement

<https://blog.katzmedia.com/blog/> Over The Top

- [Privacy Policy](https://katzmedia.com/privacypolicy)
- [Terms of Use](https://katzmedia.com/terms-of-use)
- [About KMG](https://www.ourfutureislocal.com/about_us_team)

Sign up for   
Katz Media Group Insights Radio · Television · Digital Audio   
Digital Video · Political [![Click Here](https://no-cache.hubspot.com/cta/default/4962667/b2147732-7061-47c0-b703-6989f9fac790.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/b2147732-7061-47c0-b703-6989f9fac790)

[![UPDATE YOUR SUBSCRIPTIONS](https://no-cache.hubspot.com/cta/default/4962667/a9399357-ee81-433d-85de-85ab19acd381.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/a9399357-ee81-433d-85de-85ab19acd381)

- [![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/linkedin.png) ![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/Social%20Media%20Links%20Hover%20Large-07-1.png)](https://www.linkedin.com/company/katz-media-group/)
- [![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/instagram.png) ![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/Social%20Media%20Links%20Hover%20Large-09-1.png)](https://instagram.com/katzmediagroup)
- [![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/facebook.png) ![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/Social%20Media%20Links%20Hover%20Large-10-1.png)](https://www.facebook.com/katzmediagrp/)
- [![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/twitter.png) ![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/Social%20Media%20Links%20Hover%20Large-08-1.png)](https://twitter.com/katzmediagrp)
- [![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/youtube.png) ![](https://insights.katzlive.com/hubfs/Footer%20Social%20Media/Social%20Media%20Links%20Hover%20Large-11-1.png)](https://www.youtube.com/channel/UCCW9cWsGVOP9yGbA8M2lD7g)

© 2019 Katz Media Group. All rights reserved. This site is for business use only. Katz does not sell your personal information.